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Tag Archives: responsive

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Anatomy of a Converting eCommerce Checkout Page

General BusinessBy Ellie BatchiyskaNovember 14, 2018

There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers abandoning their carts without completing their purchase, digital marketers have broken down the checkout process into a foolproof formula. This formula revolves wholly around keeping checkout straightforward and simple. Recent surveys show that there are…

Google algorithm updates

What Does Google’s Mobile-First Algorithm Mean for Advertising in 2017?

UncategorizedBy Andrea MoxhamDecember 13, 2016

To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously, the search engine has used an index which crawls desktop and mobile websites. If you see a noticeable fluctuation in your site traffic (up or down) around November 10, 2016, now you know why! Google’s…

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