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Monthly Archives: March 2016

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  2. 2016
  3. March

How To Calculate Your Target Cost per Conversion (CPA)

Bid Management, Conversion Cost, GoogleBy Peter DulayMarch 30, 2016

Just like with any new business venture, it’s advised you get dirty with a business plan so that you can be super familiar with the costs associated running that business. You’d be surprised how many established businesses still don’t really have a grasp on cost and what their target CPAs for various products should be.…

Cart Abandonment – 10 Ways Your Checkout Is Killing Your Sales (and what to do about it)

UncategorizedBy Peter DulayMarch 17, 2016

After troubleshooting paid search accounts for so many years, you learn a thing or two about cart abandonment. Conversion Rate Optimization (CRO) people spend a lot of time sifting through analytics and heatmaps, but they won’t get to what’s happening in the checkout process unless they investigate for shopping cart abandonment. A strategy for optimizing…

The Effects of Google Sidebar Changes

Ad Positioning, Bid Management, Click Through Rate, General Advertising, Google, Keywords, UncategorizedBy Peter DulayMarch 8, 2016

We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February, Google has rolled out a staggered removal of all sidebar texts ads, leaving only Google Shopping ads and the Knowledge Graph. And as of this past week, most of the rollout has completed so we…

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