Since the dawn of the digital age, companies have been striving for better ways to track advertising efforts, particularly the way dollars equate to returns from those efforts. As marketers and advertisers, we track anything we can get a pixel on, from clicks to conversions. And we pay special attention to KPI’s which correlate with…
In December 2016, WordPress announced that all hosts will need to move to a secure server. The reason for this change was to create a safer experience for visitors and also so that certain upcoming WordPress features will work. Further, WordPress also announced that starting in 2017, they will only promote hosting partners that provide…
The eCommerce industry continues to grow at an amazing rate, with online sales expected to hit $684 billion by 2020. But with growth comes competition, and as the space becomes more competitive, it becomes more and more critical for businesses to find that unique selling point that will push them through the clutter. And even…