Into the Void of Infinite Mobile Scrolling

Google, Mobile

Google’s mobile-first chronicles continue with their recent testing of infinite scrolling for mobile search results. Previously, mobile Google searches were divided up into pages, similar to their desktop site. Users would get to the bottom of the page, and have the option to click through the consecutive pages. As part of their test, this pagination…

Migrating to Mobile-Friendly: Google update expands mobile-first indexing

Mobile, Search Query, SEO, Uncategorized

The Googleverse is an ever-changing entity, as it constantly shapeshifts to align with recent demands and trends. Their shapeshifting prowess typically comes in the form of algorithm updates, changes to Google’s search functionalities that dictate how the search engine will pull up and populate results. In March, Google announced its most recent algorithm update for…