Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads instead and incorporating some new functionalities to boot. Google credits this change to the evolution of advertising in the last 18 years since AdWords was introduced. As mobile usage, online shopping, and multi-channel marketing efforts…
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become increasingly difficult for digital marketers to get those links in the first place. Search engines analyze the number and popularity of the pages linking to a specific website, and use that to determine ranking. This…
There’s no denying that Amazon has become a behemoth in the e-commerce industry, singlehandedly having become synonymous with the term “online shopping” over the last decade. Due to its booming popularity, Google Shopping is stepping onto the scene, and its new features are worth strong consideration if you’re a retailer. Google and Amazon have been…