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Yearly Archives: 2024

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Navigating the Shift to Enhanced Conversions with Conversion Giant

Google, PPCBy Peter DulayFebruary 1, 2024

The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies, Google Ads has introduced Enhanced Conversions. Conversion Giant is at the forefront, helping advertisers understand and adapt to these changes. Why the Shift to Enhanced Conversions? This change stems from increasing global emphasis on user…

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