Conversion Rate Optimization (CRO) is at the heart of everything we do. We are Conversion Giant and we tend to build CRO into every service we provide. Whether its paid search or SEO that gets your the traffic, if you’re not converting, you are diverting. Don’t send your competition the traffic that you paid for because your website didn’t do it’s job!
Conversion Giant looks at your website’s ability to convert on a 5-point perspective.
Overall Usability
Overall usability is measured by how easily people use your website and how much friction there might be in doing so. We guide advertisers in making sure the website hierarchy is fluid and matches though the users ability to navigate the website. When you have good usability, your customers find what they want much faster and complete the sales funnel much easier. Usability is inherent in all the other perspectives.
Mobile Optimized
Just because your website is responsive or shows up in a mobile browser does not mean it’s optimized for mobile devices. There are many aspects of being mobile friendliness besides being responsive. Being optimized for mobile means making sure your website is optimized for users on mobile. Because smaller devices, mean smaller screens and more scrolling, its important that only the most critical information is displayed, and in the optimal sequence.
Checkout
The make-it-or-break-it moment for eCommerce advertisers is on the checkout page. Fixing issues one the checkout page can sometimes have the single highest impact on conversion rates. We look at everything from page layout to buyer psychology to ensure your checkout page is doing its job and converting your customer.
Trust
There is no single recipe for trust. Trust is typically earned so it’s not always an easy thing to receive from customers. Often times, the trust elements of a website or not consciously thought about, but rather they can be an unconscious part of the buyer’s experience. Building trust and flaunting it, should be a high level goal for every advertiser. CG gets you on track.
Message
Often times the advertiser’s true value to missed by the customer, and sometimes it’s just not mentioned! Regardless of how the memo got lost, our job at CG is to find it and display it loudly on your website. Testing the right message or website copy can make the critical difference in your customer’s decision to buy..
Interested in CRO?
Conversion Giant can offer either a light weight CRO service with any main advertising management service or as a standalone option. Regardless we help with the following:
- Hierarchy Creation
- Usability Feedback
- Trust Audits
- A/B Split Testing
- Navigation Modeling
- Checkout Page Analysis
- U/I Analysis
- Funnel Analysis
Contact Conversion Giant today and learn why we are so passionate about CRO!
