What is your goal when a visitor lands on your website? Probably the same as every other marketer–to convert the user. But to achieve this goal requires quality traffic– in other words, visitors that are interested in what you have to offer. You acquire traffic from social media, paid search ads, and sponsored updates, but…
You might have noticed a few changes to the Google Analytics desktop UI over the last few months. Some updates are very subtle and some you may not even notice. Google is constantly working to improve their tools so it can be difficult to keep up with all the updates. As soon as you’re getting…
Online sales for November and December 2016 alone were over $110 billion, which is 13% more than the same time period in 2015. Bricks and mortar stores are recognizing a decline in store traffic as shoppers are doing the majority of their shopping online, where it’s easier to search for discount codes and compare vendors.…
Picture this common online shopping scenario: A new lead finds your company and is ready to purchase an item from your site. They make it to the checkout page where they’re presented with a ‘Promo Code’ field. Finding themselves without a code, the lead suddenly feels like they missed an opportunity to get a great…
In the past, leveraging the right search engine optimization (SEO) tactics helped you rank higher on Google and vastly improve your lead generation efforts. However, as SEO best practices evolve to keep up with Google’s moving target algorithms and updates, more and more businesses are spending time focusing on a different acronym: conversion rate optimization…
Marketing pipeline. Sales cycle. Sales funnel. They all mean the same thing. It’s a multi-step campaign to help you acquire new leads and encourage them to take a desired action. However, a conversion can still occur without making a purchase. Downloading an eBook or content offer is also a conversion. Whether your goal is to…
To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously, the search engine has used an index which crawls desktop and mobile websites. If you see a noticeable fluctuation in your site traffic (up or down) around November 10, 2016, now you know why! Google’s…