Is Your AdWords Account a Hidden Horror?

Click Through Rate, Conversion Cost, General Advertising, Keywords, Match Settings, Writing Ads

Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s…