Tag Archives: phrase match

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Broad Match Modified Goes Bye-Bye: Navigating the BMM Update

Annoucement, General Advertising, Google, Keywords, Negative keywordsBy Ellie Batchiyska February 18, 2021

This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their Facebook Ads for a loop. Now, Google is adding insult to injury by announcing their latest amendment to keyword match types for Google Ads. On Feb. 4, Google announced an update to their Broad Match…

Use Match Settings and Increase Return

Keywords, Match Settings, Search Query, UncategorizedBy Peter Dulay May 23, 2010

In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of…