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Tag Archives: search query report

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Optimizing PPC Campaigns for the Future of Voice Search

Bid Management, Search Query, Writing AdsBy Ellie BatchiyskaJuly 31, 2018

  “Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact. In fact, a study by Kleiner Perkins shows that one in five…

Cut Wasted Spend with Search Query Reports

Keywords, Reports, Search QueryBy Peter DulayApril 23, 2010

Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have typed into Google. Whenever someone clicks on your website, there is a record of what they typed into Google to do so. One of the largest misconceptions that advertisers have is that they think people…

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