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Monthly Archives: May 2018

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The How & Why Behind Google’s Data Retention Announcement

Annoucement, Google, Google AnalyticsBy Ellie BatchiyskaMay 22, 2018

If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along the top reminding you to update your Data Retention settings. Initially, you may not have given it much thought, but now you notice that the deadline of May 25 is rolling in and you still have…

How Dwell Time & Time-on-Site Impacts Your SEO

General Business, Search Query, SEOBy Ellie BatchiyskaMay 2, 2018

Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit the back button. This routine is familiar to all of us, and from a user perspective, it seems simple and insignificant. From an SEO perspective, however, this routine is detrimental to a website’s ranking and…

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