In December 2016, WordPress announced that all hosts will need to move to a secure server. The reason for this change was to create a safer experience for visitors and also so that certain upcoming WordPress features will work. Further, WordPress also announced that starting in 2017, they will only promote hosting partners that provide…
The eCommerce industry continues to grow at an amazing rate, with online sales expected to hit $684 billion by 2020. But with growth comes competition, and as the space becomes more competitive, it becomes more and more critical for businesses to find that unique selling point that will push them through the clutter. And even…
AdWords hasn’t had a makeover since it was born, 15 years ago. So the new AdWords Experience introduces the most drastic changes to the platform yet. It’s about time! Back in March, we talked about the new upcoming changes that were coming to the interface. This makeover will completely change the way we visualize and…
With close to 2 billion users on Facebook, businesses are jumping at the opportunity to leverage the robust advertising platform. When ads are set up and executed effectively, advertisers can see very positive results. But if you’re new to the platform or inexperienced with advertising in general, there are millions of reasons why you might…
You loved your website when it launched. It was simple and clean. But now, you’re feeling the itch of “web envy”. You visit other companies sites (maybe competitors) and wish yours had that wow factor. Suddenly your downtown loft with high ceilings feels more like a tiny studio apartment. But just like we learned as…
You visit a website, get distracted and leave the site, only to see the exact same product the following day while catching up on your Facebook news feed. Ahh, yes. The power of Retargeting. It’s one of the most effective advertising methods. With more than 1.94 billion active users on Facebook, what better platform to…
Formerly known as Product Listing Ads, Google’s Shopping Campaigns can be extremely lucrative for eCommerce stores when they’re set up properly. These ads are served to users based on specific products they’re looking for and how well your products match the searcher’s keywords. While these can be very effective for driving conversions, the ads work…
When placing PPC ads, there are dozens of metrics to monitor and fluctuations to look for. One of the metrics advertisers are often concerned about is traffic, or more specifically, maximizing the amount they’re getting on their website. But in order to get this traffic you need to pay for each click, and let’s face…
Any advertiser knows that getting visitors to your site is only half the battle. The real challenge is converting those visitors into paying customers, and the only way you’re going to have a notable amount of success in that endeavor is if you get a handle on how those visitors are behaving on your site.…
All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources available to help educate advertisers and marketers on best practices, there is still a major underlying problem. When a business’ profits start to decline, advertising budget is often scaled back or cut off for a…