The Future of Paid Search and Beyond
We recently had this infographic provided to us from Social Grattitude. We don’t know if it’s really about the future of paid search but it’s still really cool.
How Many Keywords Should I Have?
How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the…
Lower Conversion Costs While Increasing Sales Return
Lowering Conversion Cost without lowering sales return has always been the advertiser’s dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected…
Staying Profitable with Adwords Minimum First Page Bid Requirement
Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement. Though advertisers…