Those pesky Google algorithm updates really have a tendency to blindside us. It can feel like a game of Russian Roulette when it comes to finding out whether or not a new update will tank your rankings — and often for seemingly no reason at all. However, there’s always a reason. That also means…
With the sudden surge of people working from home due to COVID-19, many feel overwhelmed about what their day-to-day life may look like for the time being. It can be easy to forget the importance of setting boundaries between your home life and your work life, but not doing so can lead to a drop…
If you’re not mobile-first, you’re last. Our smartphones dominate our lives, especially when it comes to shopping — and Google knows it. That’s why optimizing mobile websites is becoming more important than ever. Google recently announced that, starting July 1, mobile-first indexing will be the default for all new websites. This is a follow-up…
To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously, the search engine has used an index which crawls desktop and mobile websites. If you see a noticeable fluctuation in your site traffic (up or down) around November 10, 2016, now you know why! Google’s…