Historically, Google has never provided the insight or tools necessary within AdWords to manage their search partner placements. Compare this to the Google Content Network, where only recently have they given us the ability to control and exclude placements on the network that simply don’t perform. However, the Google Search Partner network has remained relatively…
In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of…
High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it really only tells you one thing: the percentage of people who came to and left the website from the same page they landed. That’s all. I often get asked, “What’s a Good Bounce Rate?” And…
Before we jump straight into Google Analytics I want to set the approach strategy with everyone. Sometimes advertisers are forced into making decisions about search marketing from the pressure lacking campaign performance. They’re not getting enough sales, leads, inquires, and often they are paying good money for these limited results which causes them to look…
Lowering Conversion Cost without lowering sales return has always been the advertiser’s dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected…
Dear Quality Score Victim, I have to admit: I’ve been dying to write an updated piece about Quality Score (QS) since 2 years ago. The game has changed forever and I’ve spent more time gritting my teeth and cursing at my monitor (logged into Adwords) than ever before. The reason is because we were told…
Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have typed into Google. Whenever someone clicks on your website, there is a record of what they typed into Google to do so. One of the largest misconceptions that advertisers have is that they think people…
Aaron Putnam, KSP Vice President, was recently chosen to speak on a Pay Per Click Tactics Panel this June in Seattle, Washington. The topic for speaking is said to involve the discussion surrounding Google’s Search Partners Network and Targeting Partner Placements. Los Angeles-April 21, 2010- Keyword Search Pros, Inc., a Los Angeles PPC Management Company,…
If you’re wondering why we haven’t put out much this month, its cause we’re having to exercise quality score demonstrations for advertisers who don’t know how to get around the algorithmic changes Google put out last quarter. Next month, we promise the Quality Scores Unlocked!!! Keep your eyes pealed for the post. PS: Happy St…
When it comes to email marketing, there are several formats of emails that can be syndicated to your database. Hopefully, by this time you have kept a substantial list of opt-in email addresses from either past customers or subscribers of some sort. Some of the formats advertisers send out are newsletters, information articles and tutorials,…