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Daily Archives: February 15, 2022

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The End of Smart Shopping Campaigns

Ad Positioning, General Advertising, General Business, Google, Keywords, PPC, UncategorizedBy Ben GoodwinFebruary 15, 2022

Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…

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