Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids to. After all, it’s not about how you spend your money, it’s just about getting something in return… right? Obviously, that can’t be farther from the truth. Yet from some reason, countless advertisers apply this logic…
Google’s Smart Shopping campaigns are the default for many e-commerce advertisers, but this campaign type is far from perfect — and the way you implement it is certainly not one-size-fits-all. As with most of Google’s ongoing efforts, Smart Shopping is a product of their commitment to improved AI capabilities. From natural language understanding and BERT…
Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale. Some challenges multi-country advertisers face include: Currency Consistency: Getting product feeds to…
Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with…