Multi-Country eCommerce Sales: Shopping Feeds, Shopify, and More!

Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale.  Some challenges multi-country advertisers face include:  Currency Consistency: Getting product feeds to…

Google Product Listing Ads & Extensions

Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with…