You can wing a lot of things in SEO, but one thing you can’t wing is your links… especially when it comes to disavowing them. Using Google’s disavow tool is a good way to get your link portfolio under control, but it can come with severe consequences if used incorrectly. So, next time you’re looking…
Those pesky Google algorithm updates really have a tendency to blindside us. It can feel like a game of Russian Roulette when it comes to finding out whether or not a new update will tank your rankings — and often for seemingly no reason at all. However, there’s always a reason. That also means…
Starting from zero on a new website can be daunting where organic visibility is involved. It can take Google anywhere between three weeks and three months to index a new site, though that typically depends on the size of the site itself. Still, as you wait for your website to get noticed in the…
It’s time to check your vitals — and no, we’re not talking about a trip to your physician. These vitals come courtesy of your Google Search Console report, though the results might still make you want to reach for the blood pressure cuff. When it comes to hot topics surrounding SEO in 2021, Core Web…
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?…