Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop…
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?…
Cross Your Fingers Yall.
Keyword Search Pros is offering 10 spots (this week only) to take advantage of a FIRST MONTH FREE Pay Per Click or SEO Management Service. No Company has offered this before and we’re doing it because we want to see you come on board before January 1, 2012 when we increase ALL of our service…
The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really…
In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords account. There seems to be a bunch of confusion surrounding this topic because we receive frequent requests that we elaborate on the subject. Some questions that come in are: What match setting is the best?…
Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It’s very common to see advertisers try their luck guessing as to which negatives to use and it’s obvious those advertisers aren’t…
Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s…
Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only…
How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the…