3 Ways to Lower Adwords Conversion Costs with Negative Keywords

Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It’s very common to see advertisers try their luck guessing as to which negatives to use and it’s obvious those advertisers aren’t…

What is a Good Bounce Rate?

High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it really only tells you one thing: the percentage of people who came to and left the website from the same page they landed. That’s all. I often get asked, “What’s a Good Bounce Rate?” And…

Lower Conversion Costs While Increasing Sales Return

Lowering Conversion Cost without lowering sales return has always been the advertiser’s dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected…