Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our PPC team uses every day to help clients succeed. Some of these tools cost money but most of them are free and none of them are sponsored. Without further ado, let’s get started! FREE…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program. Though announced last year, it’s just now rolling out to many advertisers who don’t recall opting in — and it’s wreaking havoc on their accounts. This new…
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact. In fact, a study by Kleiner Perkins shows that one in five…
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop…
Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s…
High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it really only tells you one thing: the percentage of people who came to and left the website from the same page they landed. That’s all. I often get asked, “What’s a Good Bounce Rate?” And…