The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies, Google Ads has introduced Enhanced Conversions. Conversion Giant is at the forefront, helping advertisers understand and adapt to these changes. Why the Shift to Enhanced Conversions? This change stems from increasing global emphasis on user…
We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out our reliance on them, first-party data becomes even more important. This is where email marketing comes in. Your email list is one of your best sources of first-party data about your customers, and our reliance…
Third-party cookies are in the throes of a slow and painful — particularly for advertisers — demise. But, what is all the buzz surrounding them in the news lately? More and more platforms are doing away with reliance on third-party cookies: iOS 14.5 started the trend and recently Chrome also announced that they’ll start…
Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since late last year, the upcoming iOS 14 privacy update has been looming large. A mysterious threat to Facebook advertisers who are scrambling for solutions, little is certain except this: It will make their jobs much…