Starting from zero on a new website can be daunting where organic visibility is involved. It can take Google anywhere between three weeks and three months to index a new site, though that typically depends on the size of the site itself. Still, as you wait for your website to get noticed in the…
We know about all the individual ranking signals that play into a website’s success in the search results: load time, backlinks, mobile-responsiveness, and so on. However, Google is finally announcing an update that takes the bigger picture into account. The upcoming Google Page Experience update, set to launch in June, introduces a new ranking algorithm…
Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might wonder: What took them so long? It was a bit of a segmented process, with a first large-scale rollout that took place in 2018. Following that, Google announced mobile-first indexing as the default for all…
By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules surrounding what makes good, SEO-friendly content are constantly changing. On Oct. 15, Google announced another upcoming consideration: passage ranking — also inaccurately referred to as passage indexing. We clarify this because even though Google referred…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…