There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers abandoning their carts without completing their purchase, digital marketers have broken down the checkout process into a foolproof formula. This formula revolves wholly around keeping checkout straightforward and simple. Recent surveys show that there are…
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product filters are also formally referred to as “faceted navigation” in the digital marketing world – a term we’ll avoid using for the purposes of simplicity and straightforwardness. Sometimes, product filters on an e-commerce site confuse…
Online shopping on an e-commerce site with hundreds to thousands of products can often be like sifting through the racks at a store, unsure of where to find what you’re looking for. That’s why product filters can be a lifesaver – for both usability and SEO purposes. In this article, we’ll be focusing on the…
When it comes to keeping your customers’ interest piqued, the best course of action is to deliver consistent and valuable email marketing campaigns. While most e-commerce businesses engage in email marketing, very few use its advanced functions to their advantage. Email marketing is a particularly useful method for customer retention. By delivering high-quality campaigns to…
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact. In fact, a study by Kleiner Perkins shows that one in five…
Google has been encouraging website owners to make the migration from HTTP to HTTPS for years. However, as of this month, they’re officially taking no liberties with websites that haven’t yet made the change. Last year, Google announced that it would be favoring HTTPS websites by identifying them with a little green padlock and text…
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…
Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads instead and incorporating some new functionalities to boot. Google credits this change to the evolution of advertising in the last 18 years since AdWords was introduced. As mobile usage, online shopping, and multi-channel marketing efforts…
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become increasingly difficult for digital marketers to get those links in the first place. Search engines analyze the number and popularity of the pages linking to a specific website, and use that to determine ranking. This…
There’s no denying that Amazon has become a behemoth in the e-commerce industry, singlehandedly having become synonymous with the term “online shopping” over the last decade. Due to its booming popularity, Google Shopping is stepping onto the scene, and its new features are worth strong consideration if you’re a retailer. Google and Amazon have been…