You might think that throwing more budget at Google Shopping and PMax campaigns will fix your results. But often, the exact opposite is true. Without proper optimization, you’re just scaling inefficiencies. In this results-driven video, we reveal how we helped clients: Cut wasted ad spend by up to 89% Increase ROAS without raising budgets Achieve…
Promo codes can be addictive. In fact, they’re the reason people spend hours scouring the web before they make a purchase. Everyone’s looking for a deal, and the retailer that offers it, is usually the one that gets the sale. In fact, promotions and deals are the top motivator for email subscriptions. The top reason…
Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale. Some challenges multi-country advertisers face include: Currency Consistency: Getting product feeds to…
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers. When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done…