Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that black and white. Google’s Penguin update in 2012 had a lot of people questioning the efficacy of link building, particularly because it did crack down on some illegitimate link building practices. However, the experts have…
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client or potential client that a successful SEO campaign takes time. “But I want results NOW,” the CEO of Strawman Industries will say. “I don’t want to wait 4 to 6 months! My buddy started doing…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?…