Google has been encouraging website owners to make the migration from HTTP to HTTPS for years. However, as of this month, they’re officially taking no liberties with websites that haven’t yet made the change. Last year, Google announced that it would be favoring HTTPS websites by identifying them with a little green padlock and text…
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become increasingly difficult for digital marketers to get those links in the first place. Search engines analyze the number and popularity of the pages linking to a specific website, and use that to determine ranking. This…
Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit the back button. This routine is familiar to all of us, and from a user perspective, it seems simple and insignificant. From an SEO perspective, however, this routine is detrimental to a website’s ranking and…
It might be a major cliche, but SEO and PPC are two equally important sides of a very valuable coin. Performing each of them independently of each other can yield results, but making them work together can provide take your site’s traffic to a new level. It’s a shame, then, that so many companies insist…
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client or potential client that a successful SEO campaign takes time. “But I want results NOW,” the CEO of Strawman Industries will say. “I don’t want to wait 4 to 6 months! My buddy started doing…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop…
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?…