Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target are even launching early Black Friday deals. And because of current supply chain limitations, everybody’s trying to do their shopping before inventory runs out. Surveys indicate that 51% of consumers will start their holiday shopping…
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to buy is Instagram — and I’m not even an Instagram fiend. Despite my detachment from influencer culture, something about Instagram always gets me when it comes to shopping. The simplicity, visual appeal, and on-point targeting…
It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re talking about Clubhouse — the latest trendy social media app on the market. Though it’s early access only at the moment, it promises to succeed by bringing the concept of “chatrooms” to a whole new…
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers. When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done…