Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might wonder: What took them so long? It was a bit of a segmented process, with a first large-scale rollout that took place in 2018. Following that, Google announced mobile-first indexing as the default for all…
DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use them all the time. However, in many circumstances, Smart Shopping campaigns can cause major issues, disruptions, and limitations in advertisers’ campaign performance and revenue. Upload a feed. Often, advertisers will upload their entire product catalog…
Abandon all carts, ye who enter here. Picture it. Millions of abandoned shopping carts across the globe. Filled, forgotten, and forsaken. It’s not just the shopping carts strewn about in your local grocery store parking lot either. It’s the countless online shopping carts at the mercy of poorly optimized checkouts. According to Baymard Institute,…
When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the number of overall sales they get. However, with positioning on advertising platforms being so competitive, moving the needle on these aspects of your business can feel a lot like moving a mountain. However, there’s a…
It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re talking about Clubhouse — the latest trendy social media app on the market. Though it’s early access only at the moment, it promises to succeed by bringing the concept of “chatrooms” to a whole new…
Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale. Some challenges multi-country advertisers face include: Currency Consistency: Getting product feeds to…
Chances are, you rarely wait more than four seconds for a page to load. You may be thinking, “Wait, I have more patience than that!” But, the fact of the matter is, when staring at a blank screen, four seconds can feel like an eternity. Whether it’s due to a change in our attention spans…
Many retailers see online reviews for their products as a luxury rather than a necessity. The truth is that reviews are crucial to not only boosting your sales, but giving your SEO value a significant bolster. With brick-and-mortar stores being quickly overtaken by online shopping, customers need reviews to better determine which products or services…
There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers abandoning their carts without completing their purchase, digital marketers have broken down the checkout process into a foolproof formula. This formula revolves wholly around keeping checkout straightforward and simple. Recent surveys show that there are…
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product filters are also formally referred to as “faceted navigation” in the digital marketing world – a term we’ll avoid using for the purposes of simplicity and straightforwardness. Sometimes, product filters on an e-commerce site confuse…