Optimize Your Landing Pages for Campaign Performance

Bid Management, Business, Click Through Rate, Conversion Cost, Design, Email Marketing, General Advertising, General Business, Google, Google Analytics, Keywords, PPC, Search Query, SEO, Social Media, Uncategorized, Writing Ads

When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…

Offering Incentives For Email Opt-Ins

Email Marketing, General Advertising, General Business, Social Media, Uncategorized, Writing Ads

Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it’s getting easier. A recent study by Google and Boston Consulting Group shows that most customers will share their email address with a business in exchange for a small incentive. And by most, we are actually talking 90 percent! …