As artificial intelligence transforms how users interact with search engines, traditional SEO and paid ad strategies are no longer enough. If your website traffic or online revenue has dipped lately, the culprit might be hiding in plain sight: AI Overviews. In our latest video, Peter from Conversion Giant breaks down why AI Overviews and tools…
If you’re pouring money into Performance Max (PMax) campaigns and not seeing clear results, you’re not alone. Many advertisers fall into the trap of relying solely on the automated promises of PMax—without the backend clarity to truly understand what’s working. In this quick, insight-packed video, our team explains why PMax campaigns often underperform and how…
You might think that throwing more budget at Google Shopping and PMax campaigns will fix your results. But often, the exact opposite is true. Without proper optimization, you’re just scaling inefficiencies. In this results-driven video, we reveal how we helped clients: Cut wasted ad spend by up to 89% Increase ROAS without raising budgets Achieve…
Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t have to be if you plan ahead. With GA4, you can take advantage of more powerful insights that will help you get the most out of your digital marketing data. The good news is that…
Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…
They say you can’t judge a book by its cover, but you can definitely judge a web page by its meta tags! This is why Shopify site users are thrilled that a popular Wordpress SEO tool will FINALLY be available for them to use for their website. Known as one the best SEO plug-ins…
Third-party cookies are in the throes of a slow and painful — particularly for advertisers — demise. But, what is all the buzz surrounding them in the news lately? More and more platforms are doing away with reliance on third-party cookies: iOS 14.5 started the trend and recently Chrome also announced that they’ll start…
You can wing a lot of things in SEO, but one thing you can’t wing is your links… especially when it comes to disavowing them. Using Google’s disavow tool is a good way to get your link portfolio under control, but it can come with severe consequences if used incorrectly. So, next time you’re looking…
With the sudden surge of people working from home due to COVID-19, many feel overwhelmed about what their day-to-day life may look like for the time being. It can be easy to forget the importance of setting boundaries between your home life and your work life, but not doing so can lead to a drop…
If you’re not mobile-first, you’re last. Our smartphones dominate our lives, especially when it comes to shopping — and Google knows it. That’s why optimizing mobile websites is becoming more important than ever. Google recently announced that, starting July 1, mobile-first indexing will be the default for all new websites. This is a follow-up…