You can wing a lot of things in SEO, but one thing you can’t wing is your links… especially when it comes to disavowing them. Using Google’s disavow tool is a good way to get your link portfolio under control, but it can come with severe consequences if used incorrectly. So, next time you’re looking…
Conversion Giant’s Senior SEO Specialist, Dan Cromar, breaks down the six tools he uses everyday to help clients with their SEO needs. Video transcription: Doing SEO the right way is hard, but doing SEO the right way without any of the right tools is IMPOSSIBLE. So, here’s our list of six tools…
Link building has been a point of contention among the SEO community for more than a decade now. Best practices in regards to this aspect of SEO seemingly change every year, leading marketers to constantly evolve their approach to acquiring relevant, quality links. In recent years, we’ve even been bombarded with headlines about the relevance…
Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that black and white. Google’s Penguin update in 2012 had a lot of people questioning the efficacy of link building, particularly because it did crack down on some illegitimate link building practices. However, the experts have…
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become increasingly difficult for digital marketers to get those links in the first place. Search engines analyze the number and popularity of the pages linking to a specific website, and use that to determine ranking. This…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…