Sometimes, despite your best efforts and intentions, you don’t have time to manage every single little thing in your AdWords campaign. That’s where Google comes in with Automated bid strategies, flexible bidding solutions that automatically adjust paid search campaign bids to achieve a desired goal. So how do these strategies lead to conversions? First, let’s…
You may be hearing a lot about the scary word known as “big data.” It’s a buzzword used by many when discussing business analytics; a miracle cure for risk management that can help businesses make decisions with degrees of confidence unlike any they’ve ever seen. Big data is expected to play a part in medical…
It might be a major cliche, but SEO and PPC are two equally important sides of a very valuable coin. Performing each of them independently of each other can yield results, but making them work together can provide take your site’s traffic to a new level. It’s a shame, then, that so many companies insist…
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client or potential client that a successful SEO campaign takes time. “But I want results NOW,” the CEO of Strawman Industries will say. “I don’t want to wait 4 to 6 months! My buddy started doing…
Brand awareness is one of the most valuable assets for any business. But reaching that goal isn’t overly simple, especially when very few people are actually searching for what you sell. Or maybe they’re searching for the product, but they’ve never heard of your business. Fortunately, a quick glance at Google Adword’s keyword planner tool…
Since the dawn of the digital age, companies have been striving for better ways to track advertising efforts, particularly the way dollars equate to returns from those efforts. As marketers and advertisers, we track anything we can get a pixel on, from clicks to conversions. And we pay special attention to KPI’s which correlate with…
In December 2016, WordPress announced that all hosts will need to move to a secure server. The reason for this change was to create a safer experience for visitors and also so that certain upcoming WordPress features will work. Further, WordPress also announced that starting in 2017, they will only promote hosting partners that provide…
The eCommerce industry continues to grow at an amazing rate, with online sales expected to hit $684 billion by 2020. But with growth comes competition, and as the space becomes more competitive, it becomes more and more critical for businesses to find that unique selling point that will push them through the clutter. And even…
AdWords hasn’t had a makeover since it was born, 15 years ago. So the new AdWords Experience introduces the most drastic changes to the platform yet. It’s about time! Back in March, we talked about the new upcoming changes that were coming to the interface. This makeover will completely change the way we visualize and…
With close to 2 billion users on Facebook, businesses are jumping at the opportunity to leverage the robust advertising platform. When ads are set up and executed effectively, advertisers can see very positive results. But if you’re new to the platform or inexperienced with advertising in general, there are millions of reasons why you might…