Like many digital agencies who have stood the test of time, we too have noticed a GIANT shift in user behavior. Back when we first started out, user behavior was very linear and predictable. Whichever way your prospects found you was likely the same way they would convert and buy. Much has changed in 10 years. About a year ago, we found ourselves going about our daily mission: to maximize total net profit for our clients, when our VP, Aaron Putnam got an email from a client who was requesting to cancel services.
Their email read that they, “appreciate the hard work and great service” and that they “regret to inform us” but they had “decided to go in a different direction.” And so of course, we called up the client to get some additional feedback and learned that despite the years of great service we provided, they were trying out another agency which offered more services than what they were getting from KSP, Inc.. These services included things like Facebook Retargeting and Conversion Rate Optimization. You see there is obviously nothing wrong with aspiring for a more in depth conversion strategy. The terrible part of this story is that we had been providing those services to our other clients for a few years!
We asked the client, “Why didn’t you just ask?” and they replied with, “I had no idea you guys did that! But it’s too late now because I already paid the new agency.” When this particular advertiser told us that we basically didn’t come to mind for those services, we knew we had to change.
To help spread the word about Conversion GIANT, we are retooling our whole approach with advertisers. Since our inception in 2008, we have been committed to our clients growth and success. The best way to start fresh is to start with education for advertisers about conversions. We’ve always been an education-heavy company but we are really aiming to put education first.
We no longer wish to be thought of as just the “keyword company” or “PPC/SEO company.” Keywords are important, but they are just a part of the total success equation. We want to be remembered as “the agency that makes conversions and profit happen.” Conversion GIANT is committed to the success of your business which means we have to look at ALL the factors which equate to that success, not just the obvious ones.
Please schedule a consultation with one of our conversion experts today.
