Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target are even launching early Black Friday deals. And because of current supply chain limitations, everybody’s trying to do their shopping before inventory runs out. Surveys indicate that 51% of consumers will start their holiday shopping…
We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out our reliance on them, first-party data becomes even more important. This is where email marketing comes in. Your email list is one of your best sources of first-party data about your customers, and our reliance…
SEO can often feel like a form of dark magic: unexplainable, impenetrable, and shrouded in mystery. That’s why Conversion Giant’s resident SEO expert Dan Cromar is delving into the ominous depths of meta tags. After all, if SEO is dark magic, then meta tags are the spell components that allow you to summon it. Where’s…
Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids to. After all, it’s not about how you spend your money, it’s just about getting something in return… right? Obviously, that can’t be farther from the truth. Yet from some reason, countless advertisers apply this logic…
Be content with your content The key with quality eCommerce content is this: Don’t focus on selling, focus on what your audience is interested in hearing/reading. From there, find a segue into how your product or service relates or provides a solution to a problem they’re researching. Remember also that a light, conversational tone is…
Promo codes can be addictive. In fact, they’re the reason people spend hours scouring the web before they make a purchase. Everyone’s looking for a deal, and the retailer that offers it, is usually the one that gets the sale. In fact, promotions and deals are the top motivator for email subscriptions. The top reason…
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to buy is Instagram — and I’m not even an Instagram fiend. Despite my detachment from influencer culture, something about Instagram always gets me when it comes to shopping. The simplicity, visual appeal, and on-point targeting…
Third-party cookies are in the throes of a slow and painful — particularly for advertisers — demise. But, what is all the buzz surrounding them in the news lately? More and more platforms are doing away with reliance on third-party cookies: iOS 14.5 started the trend and recently Chrome also announced that they’ll start…
You can wing a lot of things in SEO, but one thing you can’t wing is your links… especially when it comes to disavowing them. Using Google’s disavow tool is a good way to get your link portfolio under control, but it can come with severe consequences if used incorrectly. So, next time you’re looking…
Those pesky Google algorithm updates really have a tendency to blindside us. It can feel like a game of Russian Roulette when it comes to finding out whether or not a new update will tank your rankings — and often for seemingly no reason at all. However, there’s always a reason. That also means…