Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but it never fails to trigger that much-needed dopamine release. Texts are still one of the most engaging forms of virtual communication, which is probably why SMS marketing is so successful. With the rise in mobile…
It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re talking about Clubhouse — the latest trendy social media app on the market. Though it’s early access only at the moment, it promises to succeed by bringing the concept of “chatrooms” to a whole new…
Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale. Some challenges multi-country advertisers face include: Currency Consistency: Getting product feeds to…
This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their Facebook Ads for a loop. Now, Google is adding insult to injury by announcing their latest amendment to keyword match types for Google Ads. On Feb. 4, Google announced an update to their Broad Match…
Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since late last year, the upcoming iOS 14 privacy update has been looming large. A mysterious threat to Facebook advertisers who are scrambling for solutions, little is certain except this: It will make their jobs much…
By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules surrounding what makes good, SEO-friendly content are constantly changing. On Oct. 15, Google announced another upcoming consideration: passage ranking — also inaccurately referred to as passage indexing. We clarify this because even though Google referred…
It’s time to check your vitals — and no, we’re not talking about a trip to your physician. These vitals come courtesy of your Google Search Console report, though the results might still make you want to reach for the blood pressure cuff. When it comes to hot topics surrounding SEO in 2021, Core Web…
If you’re not mobile-first, you’re last. Our smartphones dominate our lives, especially when it comes to shopping — and Google knows it. That’s why optimizing mobile websites is becoming more important than ever. Google recently announced that, starting July 1, mobile-first indexing will be the default for all new websites. This is a follow-up…
Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that black and white. Google’s Penguin update in 2012 had a lot of people questioning the efficacy of link building, particularly because it did crack down on some illegitimate link building practices. However, the experts have…
Chances are, you rarely wait more than four seconds for a page to load. You may be thinking, “Wait, I have more patience than that!” But, the fact of the matter is, when staring at a blank screen, four seconds can feel like an eternity. Whether it’s due to a change in our attention spans…