Into the Void of Infinite Mobile Scrolling

Google’s mobile-first chronicles continue with their recent testing of infinite scrolling for mobile search results. Previously, mobile Google searches were divided up into pages, similar to their desktop site. Users would get to the bottom of the page, and have the option to click through the consecutive pages. As part of their test, this pagination…

Discover Ways to Lower Conversion Costs (CPA) While Increasing Revenue

I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic. This is problematic for two reasons: 1. Instinct can be highly derived from a “survival mode” or “stop the bleeding” mentality, and 2. A natural instinct of humans is to take the reasons from what…