If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along the top reminding you to update your Data Retention settings. Initially, you may not have given it much thought, but now you notice that the deadline of May 25 is rolling in and you still have…
Google’s mobile-first chronicles continue with their recent testing of infinite scrolling for mobile search results. Previously, mobile Google searches were divided up into pages, similar to their desktop site. Users would get to the bottom of the page, and have the option to click through the consecutive pages. As part of their test, this pagination…
It might be a major cliche, but SEO and PPC are two equally important sides of a very valuable coin. Performing each of them independently of each other can yield results, but making them work together can provide take your site’s traffic to a new level. It’s a shame, then, that so many companies insist…
I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic. This is problematic for two reasons: 1. Instinct can be highly derived from a “survival mode” or “stop the bleeding” mentality, and 2. A natural instinct of humans is to take the reasons from what…
Just like with any new business venture, it’s advised you get dirty with a business plan so that you can be super familiar with the costs associated running that business. You’d be surprised how many established businesses still don’t really have a grasp on cost and what their target CPAs for various products should be.…
We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February, Google has rolled out a staggered removal of all sidebar texts ads, leaving only Google Shopping ads and the Knowledge Graph. And as of this past week, most of the rollout has completed so we…
Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We’ve covered this built up before but now we believe this change will have a bigger impact on advertisers than the Enhanced Campaign Update and bigger than when they removed the 2nd page ad listings. Similar to how Google removed…
In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website rankings than ever before. Even Google’s initial quake of Panda in 2012 affected only 12% of website queries. But the new update (which will be named at birth by Search Engine Land) will admittedly affect…
Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions…