Online shopping on an e-commerce site with hundreds to thousands of products can often be like sifting through the racks at a store, unsure of where to find what you’re looking for. That’s why product filters can be a lifesaver – for both usability and SEO purposes. In this article, we’ll be focusing on the…
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become increasingly difficult for digital marketers to get those links in the first place. Search engines analyze the number and popularity of the pages linking to a specific website, and use that to determine ranking. This…
Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit the back button. This routine is familiar to all of us, and from a user perspective, it seems simple and insignificant. From an SEO perspective, however, this routine is detrimental to a website’s ranking and…
The Googleverse is an ever-changing entity, as it constantly shapeshifts to align with recent demands and trends. Their shapeshifting prowess typically comes in the form of algorithm updates, changes to Google’s search functionalities that dictate how the search engine will pull up and populate results. In March, Google announced its most recent algorithm update for…
It might be a major cliche, but SEO and PPC are two equally important sides of a very valuable coin. Performing each of them independently of each other can yield results, but making them work together can provide take your site’s traffic to a new level. It’s a shame, then, that so many companies insist…
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client or potential client that a successful SEO campaign takes time. “But I want results NOW,” the CEO of Strawman Industries will say. “I don’t want to wait 4 to 6 months! My buddy started doing…
In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website rankings than ever before. Even Google’s initial quake of Panda in 2012 affected only 12% of website queries. But the new update (which will be named at birth by Search Engine Land) will admittedly affect…
What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand’s perceptibility, and putting the company’s expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82%…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop…