Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to buy is Instagram — and I’m not even an Instagram fiend. Despite my detachment from influencer culture, something about Instagram always gets me when it comes to shopping. The simplicity, visual appeal, and on-point targeting…
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop…
Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It’s very common to see advertisers try their luck guessing as to which negatives to use and it’s obvious those advertisers aren’t…
Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only…
Lowering Conversion Cost without lowering sales return has always been the advertiser’s dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected…
Dear Quality Score Victim, I have to admit: I’ve been dying to write an updated piece about Quality Score (QS) since 2 years ago. The game has changed forever and I’ve spent more time gritting my teeth and cursing at my monitor (logged into Adwords) than ever before. The reason is because we were told…