Why Smart Shopping Kind of Sucks… and How to Optimize It

DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use them all the time. However, in many circumstances, Smart Shopping campaigns can cause major issues, disruptions, and limitations in advertisers’ campaign performance and revenue.  Upload a feed. Often, advertisers will upload their entire product catalog…

Multi-Country eCommerce Sales: Shopping Feeds, Shopify, and More!

Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale.  Some challenges multi-country advertisers face include:  Currency Consistency: Getting product feeds to…