Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t have to be if you plan ahead. With GA4, you can take advantage of more powerful insights that will help you get the most out of your digital marketing data. The good news is that…
Chances are, you rarely wait more than four seconds for a page to load. You may be thinking, “Wait, I have more patience than that!” But, the fact of the matter is, when staring at a blank screen, four seconds can feel like an eternity. Whether it’s due to a change in our attention spans…
Many retailers see online reviews for their products as a luxury rather than a necessity. The truth is that reviews are crucial to not only boosting your sales, but giving your SEO value a significant bolster. With brick-and-mortar stores being quickly overtaken by online shopping, customers need reviews to better determine which products or services…
There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers abandoning their carts without completing their purchase, digital marketers have broken down the checkout process into a foolproof formula. This formula revolves wholly around keeping checkout straightforward and simple. Recent surveys show that there are…
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product filters are also formally referred to as “faceted navigation” in the digital marketing world – a term we’ll avoid using for the purposes of simplicity and straightforwardness. Sometimes, product filters on an e-commerce site confuse…
Online shopping on an e-commerce site with hundreds to thousands of products can often be like sifting through the racks at a store, unsure of where to find what you’re looking for. That’s why product filters can be a lifesaver – for both usability and SEO purposes. In this article, we’ll be focusing on the…
When it comes to keeping your customers’ interest piqued, the best course of action is to deliver consistent and valuable email marketing campaigns. While most e-commerce businesses engage in email marketing, very few use its advanced functions to their advantage. Email marketing is a particularly useful method for customer retention. By delivering high-quality campaigns to…
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact. In fact, a study by Kleiner Perkins shows that one in five…
Google has been encouraging website owners to make the migration from HTTP to HTTPS for years. However, as of this month, they’re officially taking no liberties with websites that haven’t yet made the change. Last year, Google announced that it would be favoring HTTPS websites by identifying them with a little green padlock and text…
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…