Starting from zero on a new website can be daunting where organic visibility is involved. It can take Google anywhere between three weeks and three months to index a new site, though that typically depends on the size of the site itself. Still, as you wait for your website to get noticed in the…
Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our PPC team uses every day to help clients succeed. Some of these tools cost money but most of them are free and none of them are sponsored. Without further ado, let’s get started! FREE…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program. Though announced last year, it’s just now rolling out to many advertisers who don’t recall opting in — and it’s wreaking havoc on their accounts. This new…
We know about all the individual ranking signals that play into a website’s success in the search results: load time, backlinks, mobile-responsiveness, and so on. However, Google is finally announcing an update that takes the bigger picture into account. The upcoming Google Page Experience update, set to launch in June, introduces a new ranking algorithm…
Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might wonder: What took them so long? It was a bit of a segmented process, with a first large-scale rollout that took place in 2018. Following that, Google announced mobile-first indexing as the default for all…
DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use them all the time. However, in many circumstances, Smart Shopping campaigns can cause major issues, disruptions, and limitations in advertisers’ campaign performance and revenue. Upload a feed. Often, advertisers will upload their entire product catalog…
Abandon all carts, ye who enter here. Picture it. Millions of abandoned shopping carts across the globe. Filled, forgotten, and forsaken. It’s not just the shopping carts strewn about in your local grocery store parking lot either. It’s the countless online shopping carts at the mercy of poorly optimized checkouts. According to Baymard Institute,…
Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense. The update was originally announced rather nonchalantly in a routine API update…
When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the number of overall sales they get. However, with positioning on advertising platforms being so competitive, moving the needle on these aspects of your business can feel a lot like moving a mountain. However, there’s a…
Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but it never fails to trigger that much-needed dopamine release. Texts are still one of the most engaging forms of virtual communication, which is probably why SMS marketing is so successful. With the rise in mobile…