When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…
Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it’s getting easier. A recent study by Google and Boston Consulting Group shows that most customers will share their email address with a business in exchange for a small incentive. And by most, we are actually talking 90 percent! …
Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it is so much more than that! Although talked about far less than first, second, and third party data, zero-party data can provide you with incredibly reliable and actionable consumer data you can use for retargeting,…
Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target are even launching early Black Friday deals. And because of current supply chain limitations, everybody’s trying to do their shopping before inventory runs out. Surveys indicate that 51% of consumers will start their holiday shopping…
We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out our reliance on them, first-party data becomes even more important. This is where email marketing comes in. Your email list is one of your best sources of first-party data about your customers, and our reliance…
When it comes to keeping your customers’ interest piqued, the best course of action is to deliver consistent and valuable email marketing campaigns. While most e-commerce businesses engage in email marketing, very few use its advanced functions to their advantage. Email marketing is a particularly useful method for customer retention. By delivering high-quality campaigns to…