Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids to. After all, it’s not about how you spend your money, it’s just about getting something in return… right? Obviously, that can’t be farther from the truth. Yet from some reason, countless advertisers apply this logic…
Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our PPC team uses every day to help clients succeed. Some of these tools cost money but most of them are free and none of them are sponsored. Without further ado, let’s get started! FREE…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program. Though announced last year, it’s just now rolling out to many advertisers who don’t recall opting in — and it’s wreaking havoc on their accounts. This new…
Google’s Smart Shopping campaigns are the default for many e-commerce advertisers, but this campaign type is far from perfect — and the way you implement it is certainly not one-size-fits-all. As with most of Google’s ongoing efforts, Smart Shopping is a product of their commitment to improved AI capabilities. From natural language understanding and BERT…
Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense. The update was originally announced rather nonchalantly in a routine API update…