The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies, Google Ads has introduced Enhanced Conversions. Conversion Giant is at the forefront, helping advertisers understand and adapt to these changes. Why the Shift to Enhanced Conversions? This change stems from increasing global emphasis on user…
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids to. After all, it’s not about how you spend your money, it’s just about getting something in return… right? Obviously, that can’t be farther from the truth. Yet from some reason, countless advertisers apply this logic…
Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our PPC team uses every day to help clients succeed. Some of these tools cost money but most of them are free and none of them are sponsored. Without further ado, let’s get started! FREE…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program. Though announced last year, it’s just now rolling out to many advertisers who don’t recall opting in — and it’s wreaking havoc on their accounts. This new…
DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use them all the time. However, in many circumstances, Smart Shopping campaigns can cause major issues, disruptions, and limitations in advertisers’ campaign performance and revenue. Upload a feed. Often, advertisers will upload their entire product catalog…
Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense. The update was originally announced rather nonchalantly in a routine API update…