Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain View, CA for a one day special event put on by the Google Engage for Agencies team. The vent hosted by Shaunna Randolph, was a 2 Part lecture on “How To Build Better Relationships With…
Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles, last November.
Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce:…
For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any…
Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with…
…until you read this. 7 common mistakes of new social marketers. Social media platforms make it extremely easy and care free to stay in touch with friends, family, colleagues and to network with others in no time at all. The flip side to this is that the ease of constantly sharing content and engaging with…
We recently had this infographic provided to us from Social Grattitude. We don’t know if it’s really about the future of paid search but it’s still really cool.
What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand’s perceptibility, and putting the company’s expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82%…
Last week, four Keyword Search Pros touched down in Chicago headed for the IRCE (Internet Retail Conference & Exhibition) with the mission of showing attendees how dangerous this Googfather guy really is. Although there was not much boot trembling going on, there was extended talk about Google’s new black and white furry friends.
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…