Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…
Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads instead and incorporating some new functionalities to boot. Google credits this change to the evolution of advertising in the last 18 years since AdWords was introduced. As mobile usage, online shopping, and multi-channel marketing efforts…
There’s no denying that Amazon has become a behemoth in the e-commerce industry, singlehandedly having become synonymous with the term “online shopping” over the last decade. Due to its booming popularity, Google Shopping is stepping onto the scene, and its new features are worth strong consideration if you’re a retailer. Google and Amazon have been…
If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along the top reminding you to update your Data Retention settings. Initially, you may not have given it much thought, but now you notice that the deadline of May 25 is rolling in and you still have…
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client or potential client that a successful SEO campaign takes time. “But I want results NOW,” the CEO of Strawman Industries will say. “I don’t want to wait 4 to 6 months! My buddy started doing…
To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously, the search engine has used an index which crawls desktop and mobile websites. If you see a noticeable fluctuation in your site traffic (up or down) around November 10, 2016, now you know why! Google’s…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google…
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop…
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?…
Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only…