Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since late last year, the upcoming iOS 14 privacy update has been looming large. A mysterious threat to Facebook advertisers who are scrambling for solutions, little is certain except this: It will make their jobs much…
Disclaimer: Please forgive all the balloon puns. They were simply AIR-resistible. A few weeks ago, we referenced a report from Glimpse, which shows the upward and downward trends in interest since COVID-19 entered the mix in mid to late March. We noted that search queries for “ukuleles” and “living wills” were on the rise. Ironically,…
Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that black and white. Google’s Penguin update in 2012 had a lot of people questioning the efficacy of link building, particularly because it did crack down on some illegitimate link building practices. However, the experts have…
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…
Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads instead and incorporating some new functionalities to boot. Google credits this change to the evolution of advertising in the last 18 years since AdWords was introduced. As mobile usage, online shopping, and multi-channel marketing efforts…
Brand awareness is one of the most valuable assets for any business. But reaching that goal isn’t overly simple, especially when very few people are actually searching for what you sell. Or maybe they’re searching for the product, but they’ve never heard of your business. Fortunately, a quick glance at Google Adword’s keyword planner tool…
All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources available to help educate advertisers and marketers on best practices, there is still a major underlying problem. When a business’ profits start to decline, advertising budget is often scaled back or cut off for a…
Remarketing is a process whereby visitors will see an advertisement on a third-party site for an item they were recently shopping for. This is facilitated by tagging visitors with a specific code or cookie. We know that 97% of users do not convert on their first visit to a website, so remarketing is an effective…
We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February, Google has rolled out a staggered removal of all sidebar texts ads, leaving only Google Shopping ads and the Knowledge Graph. And as of this past week, most of the rollout has completed so we…
Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We’ve covered this built up before but now we believe this change will have a bigger impact on advertisers than the Enhanced Campaign Update and bigger than when they removed the 2nd page ad listings. Similar to how Google removed…