Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t have to be if you plan ahead. With GA4, you can take advantage of more powerful insights that will help you get the most out of your digital marketing data. The good news is that…
Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
Those pesky Google algorithm updates really have a tendency to blindside us. It can feel like a game of Russian Roulette when it comes to finding out whether or not a new update will tank your rankings — and often for seemingly no reason at all. However, there’s always a reason. That also means…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program. Though announced last year, it’s just now rolling out to many advertisers who don’t recall opting in — and it’s wreaking havoc on their accounts. This new…
We know about all the individual ranking signals that play into a website’s success in the search results: load time, backlinks, mobile-responsiveness, and so on. However, Google is finally announcing an update that takes the bigger picture into account. The upcoming Google Page Experience update, set to launch in June, introduces a new ranking algorithm…
Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might wonder: What took them so long? It was a bit of a segmented process, with a first large-scale rollout that took place in 2018. Following that, Google announced mobile-first indexing as the default for all…
This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their Facebook Ads for a loop. Now, Google is adding insult to injury by announcing their latest amendment to keyword match types for Google Ads. On Feb. 4, Google announced an update to their Broad Match…
By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules surrounding what makes good, SEO-friendly content are constantly changing. On Oct. 15, Google announced another upcoming consideration: passage ranking — also inaccurately referred to as passage indexing. We clarify this because even though Google referred…
With the sudden surge of people working from home due to COVID-19, many feel overwhelmed about what their day-to-day life may look like for the time being. It can be easy to forget the importance of setting boundaries between your home life and your work life, but not doing so can lead to a drop…