If you’re pouring money into Performance Max (PMax) campaigns and not seeing clear results, you’re not alone. Many advertisers fall into the trap of relying solely on the automated promises of PMax—without the backend clarity to truly understand what’s working. In this quick, insight-packed video, our team explains why PMax campaigns often underperform and how…
You might think that throwing more budget at Google Shopping and PMax campaigns will fix your results. But often, the exact opposite is true. Without proper optimization, you’re just scaling inefficiencies. In this results-driven video, we reveal how we helped clients: Cut wasted ad spend by up to 89% Increase ROAS without raising budgets Achieve…
Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t have to be if you plan ahead. With GA4, you can take advantage of more powerful insights that will help you get the most out of your digital marketing data. The good news is that…
Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to buy is Instagram — and I’m not even an Instagram fiend. Despite my detachment from influencer culture, something about Instagram always gets me when it comes to shopping. The simplicity, visual appeal, and on-point targeting…
Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since late last year, the upcoming iOS 14 privacy update has been looming large. A mysterious threat to Facebook advertisers who are scrambling for solutions, little is certain except this: It will make their jobs much…
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact. In fact, a study by Kleiner Perkins shows that one in five…
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…
Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads instead and incorporating some new functionalities to boot. Google credits this change to the evolution of advertising in the last 18 years since AdWords was introduced. As mobile usage, online shopping, and multi-channel marketing efforts…